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Sawako Yamauchi, Fashion Designer

Not Rated ID:11968
Los Angeles,  California
Sawako Yamauchi, born in Fukuoka, Japan, relocated to Los Angeles in 1999, to hone her design skills and pursue her dream of launching a brand. After years of building an impressive and action-packed fashion design resume at companies such as Rock & Republic and Yaya, she has now launched her namesake collection.

Sawako builds inspiration from a balance of all things good – vintage yet modern, sexy yet classy, elegant yet comfortable. It is a true reflection of her personal style, which fuses vintage Hollywood...   read more
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Sawako Yamauchi

36 years old
Fashion Designer

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Know YOUR market

As a model, the best way to increase your chances for success is to evaluate yourself as a model properly and target that specific part of the market that best fits your features.

The two most popular and obvious types of models (and market sections) are "fashion" and "glamour" models (markets). Both have very well-defined specifications and requirements, that, unlike most models want to believe, are completely different from each other. And also the way those two markets operate is completely different - real fashion clients only work through agencies.

A common mistake most models make is aiming at the "high-fashion" market, without meeting the criteria or knowing what "high" fashion even means. Even though when you hear "model" you don't think of a Harvard graduate, most of the successful models are extremely smart and well educated. Always research and be realistic! Even though Kate Moss is just 5'7", she should not be your guide-star. The industry rarely makes exceptions. All model markets are very profitable and if you just stay on the realistic side there should not be a reason not to succeed.
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